Posts Tagged ‘Executive Coaching’

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4 To-Dos for the “Someday” Entrepreneur

Monday, June 11th, 2012

By Adelaide Lancaster, Forbeswomen, 3/7/12

I talk with a lot of people who want to start a business “someday.” And as a result, I often think about the factors that determine which “someday” entrepreneurs will actually become business owners, and which will continue to say “I wish” for years to come.

Surprisingly, the ability to take the plunge has a lot less to do with people’s personalities, and a lot more to do with how accessible and familiar the experience of entrepreneurship is to them. Those who can picture themselves running a business often do. And those who continue to think of entrepreneurship as a big, scary thing that other people (perhaps more gregarious, sales-oriented, or risk-tolerant people) do tend to never move forward.

So, if you, too, dream of someday being your own boss, an important first step is just getting acquainted with the nature of the beast. Here are four things that will help you do just that.

1. Make New Friends
One of the best ways to learn what entrepreneurship is really like is by getting to know some entrepreneurs. Not necessarily the fancy, media darling types, but just normal, low-key people who work for themselves. To start, connect with entrepreneurs who match your own demographic—it helps you to start thinking “hey, if they can do it, so can I!” But be sure to branch out from there, and also to meet people in a wide variety of industries. There are lots of styles of entrepreneurship, so the more diversity you can experience, the better!

If you don’t know any entrepreneurs, just start asking people to make some introductions. Or, join groups on LinkedIn or Facebook, and start paying attention to the discussions that are happening. Ask someone you find interesting to have coffee and take it from there. Pick their brain about useful resources, groups, or meetings, and see if they can introduce you to even more entrepreneurs.

2. Pick Some New Role Models
In addition to making some new pals, it’s important to identify role models who are a little more established in the business world. You might not be able to take them to coffee, but you can learn a lot by observing them and their companies from afar.
Select three brands or companies that you like and admire. Find as many ways to follow their leaders as possible—be it their blogs, articles, or Facebook profiles. Read their books if they have them. Read their press and interviews that they’ve done. Think about how their personalities and leadership styles have shaped the brands and the companies they run. Stay abreast of their company news, and take note of what they share about their own experience.

3. Fall in Love with Small Business as a Customer
There’s a certain romance to small business. As a customer, there’s always something more special about the experience. Sometimes it’s witnessing changes over the years, other times it’s the connection to the owner, others it’s the attention to detail that’s given to the product or service.

And there’s a lot to learn from that! So, in addition to making friends with entrepreneurs themselves, it’s important to also make relationships with some actual businesses. Think about the small businesses that you currently patronize, or the new start-ups whose products you love. What do you know about their owners or story? What are their goals and where are they going? What do they do that’s memorable, distinct, or unique? What do they do particularly well? Thinking about your own experiences as a customer will give you tons of insight into running your own show.

4. Demystify “Business” Speak
Most would-be entrepreneurs get scared off by the “business” side of things. They overestimate the skills and knowledge that are needed to run a business and assume that there are huge mountains to be climbed and learning curves to overcome before even getting started.

But it’s important to confront the monster under the bed—it’s not as hard as you might think, and you certainly don’t have to have an MBA to do it. Pick a small business magazine like Inc. or Fast Company and invest $15 to get a subscription. Peruse it each month, but feel free to read only what’s interesting to you. You’ll soon see how un-mysterious business can be. From behind-the-scenes business profiles to questions about how to handle particular challenges, you’ll begin to learn a lot about the experience of entrepreneurship.

As you start talking to people, expanding your reading list, and thinking more and more about the what it’s like to be an entrepreneur, you’ll soon see that it’s not as big and scary as you might think. And that “someday” will inch a little bit closer to today.

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Best Questions To Ask In Your Job Interview

Friday, June 8th, 2012

Caroline Howard, Forbes Staff

Anyone who’s ever been on a job interview knows the pause: The moment when the interviewer’s q&as come to a stop, she looks you in the eyes and says: “And do you have any questions for me?”

Preparing for that crossroads in the interview is crucial, say recruiters and hiring managers. It’s the time to turn the table. And you don’t want to be caught off-guard with crickets in your head. You’ll appear indifferent, or worse, clueless. Alternately, if you’re buzzing with questions and give the interviewer what feels like the third-degree, it will immediately signal that you are unfocused or too aggressive.

“This is an opportunity to look like a leader and show that you are engaged in the interview,” says Cynthia Shapiro, a career strategist based in Woodland Hills, Cal., and author of What Does Somebody Have To Do To Get A Job Around Here?

“The best questions are really all about them and not about you,” says Louise Garver, an executive coach for the past 23 years from Broad Brook, Conn., and founder of Career Directions, LLC. “They have one thing at their core: How can I contribute value to the team and the company.”

Here, the five most important questions to ask at a job interview–plus a debatable no-no–so that you’ll make the right impression and get the job offer.

1. How would you describe the ideal candidate?
What this question does is enable the hiring supervisor to imagine you actually in the job as he or she is describing the position, says Shapiro. Technically, it is a form of transference. But practically it’s a way to role-play. “I’m so glad you said you need an Excel wiz. In my last position I…” Grab this as an opportunity to describe yourself doing the very things the interviewer outlined by using past experiences and wins.

Continuing this line of questioning–”What are the top three qualities you’re looking for?”–will reveal key information. Take mental or actual notes (it’s OK to have pen and paper handy–it’ll keep your hands busy) in order to shape your responses accordingly for future interviews or later in the conversation.

2. How do you envision this position supporting you?
At face value, this question has nothing to do with the job candidate herself–and the interviewer will certainly appreciate that. You’ve likely already listed all your past job and educational experiences. Instead of more me-me-me talk, it translates to I’m-all-about-you. “What you’re saying to your potential employer without saying it is, ‘I’ll make your life easier,’” says Shapiro. “That alone will put you at the top of the list.”

3. How does this position fit into the company’s long-term plans?
This query will open the door to discussions about the position and overall business strategy. It is perfectly appropriate at this point to ask about the person who is leaving (left or promoted?) or why the position was created, says Garver. You will also want to ask about the specific challenges and goals of the job, and the company’s vision for it in the next six months, year and five years.
If you feel uncomfortable, you can always couch your queries as permission-based statements, as in, “May I ask…,” says Garver.

4. How would you define “success” for this position?
The question drills down into a win looks like to the hiring supervisor and the company, says Shapiro. (Hint: many companies do not have performance evaluation systems in place, so you may catch your interviewer by surprise.)
This question not only reveals the kind of boss you are applying to–is he or she hands-off or a micro-manger?–but will give you insight into the company’s procedures and culture. “You need to put on your Sherlock Holmes hat during a job interview and be a silent observer,” continues Shapiro. “That is the only way you can determine what kind of a boss your interviewer will be and the kind of company you may be working for.”

5. What can I do for you as follow-up?
You want to know how you can grease the process in your favor. What you are saying, though, is “How can I help you.” And the more you find out about who or what group will be making the decision and their timeline, the more influence you have in terms of making the right contacts and sending follow-up information. “What employers are looking for are people who really want to work in the organization and are enthusiastic about affecting the outcome of the interview,” says Garver.

What’s the salary range?

Of course you want to know. But this matter of keen interest, along with other forms of compensation and benefits such as health insurance, child care, vacation, 401(k) and tuition reimbursement, is of some debate.
“This is my career, this is my life, I’d better bring up money,” says Debra Benton of Benton Management Resources of Ft. Collin, Col., a professional speaker and executive coach with 30 years experience working with such companies as Verizon, Campbell’s Soup and the USDA. “One subject you want bring up is money: ‘Money is not my main motivation in this job but what is the range?’ That shows my character. It takes courage and confidence to ask those questions.”

But many other experts advise a don’t-ask-don’t tell policy prior to a job offer in writing. “Never ask about salary and benefits,” says Garver. “Don’t ask any questions related to your needs.”
Why? You don’t have much negotiating power until they decide they want you on board. “Bring salary up too early and they’ll think that’s all you care about,” says Shapiro. So what should you do if THEY bring up salary before the offer? Simply say it would be something you’d consider. “Once they make the offer, it means they want you. Then negotiate. It shows that you’re serious.”

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Work Place Communication Skills

Wednesday, June 6th, 2012

By Arjun Kulkarni

It is well-known that before you come to work, you have to leave your informal self back home. In the office, you’re an employee, someone who’s supposed to go about his work in the most professional manner. There is a way to talk to your superiors, to your peers and your subordinates. This mode of communication is known as workplace communication and is typically formal and to the point. So how does one get the required workplace communication skills and what is the importance of communication skills in the workplace?

Communication Skills in the Workplace

What are the good workplace communications skills?

Courteousness: A person should always be courteous while speaking to anyone in the workplace, whether senior or junior. One should not speak disparagingly with juniors, while speaking in a laudatory way with seniors. Courteousness should be maintained in the workplace irrespective of rank.

Precision: You’re not supposed to sit and chat in the workplace. Workplace communication facilitates necessity and should be completed as quickly as possible. Workplace communication mostly consists of delegating tasks and reporting results. So keep it short.

Language: One should never use any slang terms while at work. Business communication should be crisp and clear so that everyone understands what you’re saying. Slang terms bring in the eventuality of misunderstanding and also look unprofessional. So one should avoid using slang in office.

Low Speaking Volume: One comes across so many loud-talkers. Perhaps they are naturally so or do so deliberately to drive some point across. But speaking loudly is disturbing to other people around you hence, a low speaking volume should be maintained.

Clarity: It is also essential to ensure that the person you are speaking with has completely understood what you have to say. Hence, one should speak very slowly and clearly. If you have a strong ethnic accent, you should make sure that you talk slowly so that the other person gets what you have to say. It is always good to ask, “have you understood?” just in case someone doesn’t get what you have to say.

Listen to Others: Most people think of effective communication as a one-way thing. But it is very important to also be a good listener and not just a good talker. Others too often have something to say or to contribute to a discussion hence, listening too, is one of the effective communication skills at work.

Posture and Body Language: They say actions speak louder than words and the same can be considered to be true at the workplace. The body has a language of its own too, and at the workplace, the body ought to be courteous. There are simple things to keep in mind, whether it is wishing everyone ‘good morning’ at work, or having a courteous smile on your face, being well-dressed in office or sitting erect when someone is talking to you. All these things too are included in the superset of workplace communication skills.
Written Communication

Modern methods allow the least use of the written mode of communication (less than before). Today, we use emails, service forms, report sheets and the occasional sticky note. Your skills should extend to this area as well. Do not drone on about things in your emails. In fact, an email is the perfect excuse to make it short, simple, quick and effective. While filling reports on any projects or for employee appraisals, keep the language clean and simple. It reflects on as you as someone who is hard working and prompt.

Importance of Communication Skills in the Workplace

If one understands the significance or importance of something, then I feel that they do that thing better. So instead of just dishing out all the important workplace communication skills, I feel it is equally important for people to understand, what is the big deal about it! It is important to be formal and cordial in the workplace for several reasons. Firstly, you are viewed by everyone in the office as someone who has a positive influence in the workplace. Such people are always desired by companies. Secondly, you learn to get your point across effectively and ensure that the work is done the way it should be. And thirdly, (I’m being a bit informal here) it makes you look like a team player and makes you more loved by the company overall!

So this was all about the workplace communication skills and their importance. Now you know how to communicate effectively in the workplace and why. So get on with the job!

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5 Ways to Determine If Your Communication Style is Hurting Your Career

Monday, June 4th, 2012

Kathy Caprino, Contributor – Forbes Magazine

Our communication style and approach speak volumes about how we view ourselves and others.  It also reveals important clues about our sense of worth, power and ability to lead and manage effectively.  Everything we do is communication – we can’t NOT communicate.

Unfortunately, for a large number of professional women, communicating powerfully and authoritatively in the workplace and in their professional endeavors is a deep challenge.

Why do so many women struggle to be confident and authoritative communicators?

There are numerous colliding factors that contribute to women’s communication challenges in the workplace.

First, gender stereotypes abound.  For instance, research shows that success and likability in the professional arena are positively correlated for men and negatively correlated for women.  This means that the more “successful” or assertive a woman appears, the more she is judged negatively and disliked for it.  Being criticized harshly for success consciously and subconsciously impacts how strident, self-assured and successful a woman wishes to appear.

Secondly, as senior leadership remains the bailiwick of men (women make up only 16% of senior corporate leadership in the U.S. today), a  more “male” style of communicating remains dominant and is more accepted and understood.  Recent research findings have shown that men and women’s communication approaches differ  in 10 important ways.  Further, men and women are culturally encouraged and trained (from early childhood on) to focus on different outcomes and tasks through their communication (and brain anatomy plays a part as well).  These core differences in style and approach affect how women’s communication is received and perceived.

Women can use the above realities as excuses to hold them back, or they can navigate through them, and insist on nothing less than powerful and authoritative communication.

Does your communication approach need modification?  Here’s how you can determine if your communication style is hurting your career:

1) People don’t respond well to your words and actions

In a seminar I gave last week at Pepperidge Farm on Fostering Collaboration in Communications and Relationships, we discussed how you can see, immediately, without question, how well you communicate by the outcomes you receive.

When you speak, or present at a meeting or run your staff meetings, what happens?  Do your colleagues respond positively?  Do they want to follow-up on your initiatives and suggestions, or shoot them down?  Do they support you, or criticize your contribution?  In the end, do you engender loyalty, support and trust, or do people walk over you or put you down when you communicate?

2) Your point doesn’t get made

Another indicator of your communication effectiveness is if you feel you get your point across, and that your input is considered.  When you speak, do others listen well, and get what you’re saying?  Does the conversation build on what you’ve offered, or does it veer off immediately to focus on another topic, or another person’s input?

3) You’re not taken seriously

You can’t grow your career and advance to leadership if you’re not taken seriously.  Do you communicate in a way that makes people believe that you know what you’re talking about?  Have you mastered the necessary information/skills/material you need to be an expert in what you’re sharing?  And can you communicate in a way that demonstrates your intellectual and professional abilities?  Have you developed the personal clout that will ensure you’ll be listened to, even if you don’t have the necessary data to support you at that moment?

4) There’s backlash from your words

If there’s negative backlash every time you offer a suggestion or initiative to consider, then it’s time to look at how (and why) you’re presenting your ideas.  Perhaps you haven’t considered the ramifications or repercussions of your ideas, or are threatening others without knowing it.  A powerful communicator knows his/her audience well, and understands the hidden agendas there.  S/he knows what to do to neutralize the fear others may have.  The effective communicator knows what emotions and thoughts her words will elicit in the mind of the listener.

5) Nothing is remembered from what you’ve shared

Finally, do you feel invisible?  Do you contribute at meetings or in conversation but simply get talked over, and no one recalls that you spoke?  If so, this is a sign that your internal and external “power” as a contributor and a player isn’t sufficient to hold others’ attention.  You can change your power quotient, but first you have to acknowledge the power dynamic at work.

If any of these outcomes describe your experience, it’s important to become accountable for what’s happening and not blame others.  After all, if you’re not getting the outcomes you desire, you have to look inward and own your part of it.

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How to Manage a Micromanager

Friday, June 1st, 2012

Deborah L. Jacobs, Forbes Staff 5/07/2012

If you’ve ever worked with a micromanager, you know how unproductive and demoralizing it can be. This control freak is reluctant to delegate, may second-guess everything you do, and can shake your confidence in your own abilities. Simple tasks that you could accomplish quickly if left to your own devices take twice as long. Your efforts may be reduced to dust as the micromanager completely re-does your work.
Sure, you may be tempted to bolt, but at a time of high unemployment, you might not have that option. So better to master the art of managing the micromanager.
Start by understanding what causes someone to act this way. Often it’s a need for control that stems from insecurity: lack of confidence, workplace instability and pressure to produce–both individually and as a team. Deep-seated psychological issues and problems at home can also influence the way people behave at work. Many of us have the propensity to be a micromanger, but some of us rein it in better than others.
With this in mind, here are eight practical steps you can take.

1. Look for patterns.

As annoying as micromanagers are, they’re incredibly predictable. Watch for behavior swings. There will be certain situations, times of the day or week, when they get especially agitated. Knowing their pressure points can help you ease them.

2. Anticipate needs.

Once you know what triggers them, you can stay ahead of those stressors and ease the tensions early on. Flag potential problems before they escalate and offer solutions. Always have a stockpile ready of new initiatives and demonstrate that you are proactive. This helps them curb their responses to the pressure points without slipping into micromanagement mode.

3. Show empathy.

Remember, the micromanager is under pressure to produce. Show that you understand his or her plight and are willing to share the load. This could be as simple as offering to help. Tomorrow might be the day when this colleague has to take a child to school but also has an early meeting. So today ask what you can do to make life easier tomorrow.

4. Be super reliable.

It’s much easier to manage an office where everyone turns up on time and meets work deadlines. This goes back to the fact that a micromanager hates feeling out of control. If some members of the team don’t deliver, the micromanager gets aggravated and makes unfair demands on everyone else. Discuss as a team what you can do to coordinate things in such a way that there’s no need for the micromanager to fret about how everything is running.

5. Be a role model.

Treat the micromanager the way you would like to be treated. Give the micromanager space. Don’t smother or micromanage back. In working with other people, show how your management style is different –and gets equally good results.

6. Speak up—gently.

Often micromanagers are oblivious to the effect they are having on other people. They actually think all their micromanaging is producing a better work product. Show encouragement and support for the micromanager’s strengths. Then, without being confrontational, find a way to let this person know how micromanagement affects you. A little levity could diffuse the tension. Or you might just ask how he or she thinks it feels to be second-guessed and mistrusted all the time.

7. Enlighten others.

It’s not just you who should be shouldering the responsibility of neutralizing someone’s instinct to micromanage. And chances are you’re not the only one suffering either. Explain to others on your team what you’re doing to ease the micro-manager’s anxiety and encourage them to do the same.

8. Run interference.

If a micromanager reports to you and has a detrimental effect on other team members, be a sounding board. Often the micromanager has a skill or quality that’s important to the organization. But it’s up to this manager’s boss to play a leading role in preventing other team members from getting squelched.

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Congruency with Your Work’s Vision Statement

Wednesday, May 30th, 2012

Maybe it is just my personality talking here, but I truly believe the more congruent you are with your actions mirroring your optimistic feelings reflecting your thoughts…the more people want to be around and interact with you. Being congruent is something you learn when you become a counselor. However, I want to share how to test and be congruent with you, because I see it as the balm to help people receive and give unconditional love. It applies to you, because how you think, feel, and act in a job that takes from 25 to 80 hours of your week will be reflected not just in your attitude, but in your health, and how strong your relationships are as well. How being congruent with your work’s vision translates directly to your job is by whether or not you enjoy what you do at work. Do you love your job? Do you hate it? Or, do you just put up with it, but want to be somewhere else? So how do you make your actions speak just as loudly as your work? Read on to find out how to test your congruency level with your work’s vision.

 

Regardless if you are the business owner or an employee the one thing we all have in common is customer satisfaction. With that being said most company visions reflect serving their customers. And, within the vision, the values of the company are also generally stated. To become congruent with your work’s vision you as an employee should believe in it as well. The more you internalize the vision statement and make it your own, the more congruent you are in doing your job and in interacting with your customers. Even if you make widgets and never see the end product or the customer consuming your wares, it matters. When you take pride in your workmanship and you believe your product or service is fulfilling a need for the consumer, it shows. Just look at social media and how customers “like” the companies that make them feel good.

 

The way you test your congruency with your work’s vision is by testing and measuring. The length of time you are going to test and measure depends on why you want the result.

 

Do you want to know by the end of the week? If you want to know sooner rather than later, then test and measure every day for a week.

 

Or do you want more of a longitudinal glimpse? If so, then do a 1-day measure, either once per week or one time per month, for six months. This will allow for ups and downs in customer volume, moods, etc., to give you a snapshot at how you’re doing.

 

How? Deconstruct the Vision Statement.

 

  1. Horizontally, across the top of the page break the vision statement into parts. If it lists different values, then separate these out.
  2. Vertically in the first column list your products (if applicable).
  3. Still in the first column list your services (if applicable).
  4. In the empty boxes where the pieces of the vision statement match up with the products and services column rate yourself. On a scale from 1-10, 1 being awful, 10 being excellent mark how you did that day.
  5. You can also add in employee names, as well as customers down the page to rate yourself in your interactions with them as is applicable to the pieces of the vision statement that you’re testing.

 

You can do this whenever you need a reality check. Schedule it into your business plan if it is that important to you. If you’re not satisfied with your results, then directly after looking over your scores create a solution. Sit down with pen and paper. Brainstorm and write out how you can go from a 6 to a 7, write what it will take for you to get there. Maybe it’s leaving home life at home when you go to work. Or, maybe it is getting up every hour to dance for 5 minutes, so you don’t feel or sound tired when interacting with customers. Write it down, and commit to this new change for 6 months. Then, test and measure your congruency level with your work’s vision again. Celebrate the wins!

 

Whenever someone meets you, subconsciously, they are always scanning for congruency in how your nonverbal body language matches your verbal cues. This is why it is so important to believe in and enjoy your work. People pick up on it automatically. If they feel at ease and see your enthusiasm and joy for what you do, then they will want to come back. We all want to feel good, don’t we?

Let’s hear it for testing and measuring!

 

Lyndsay Katauskas, MEd

Mars Venus Coaching

Corporate Media Relations

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In Business, It’s Never About You

Friday, May 25th, 2012

Recently, I had an interaction with another business person that left me deflated. I felt deflated, because the other person was acting irrationally based on fear, rather than seeing the opportunity for what it was—mutually beneficial. We could have helped one another out in promoting our businesses. When I network it is to get to know someone so I can link them with others. As I build the relationship based on genuine interactions of getting to know them, the majority of the time I find us wanting to help and recommend each other’s services, because we value and can speak for the other’s services. When you have a working knowledge of gender and emotional intelligence you quickly realize it’s not the exchange of products or services that really matters; it’s the experience and connection that makes buying and selling memorable. This is more of an organic way of doing business, but I have found it to create sustainability, and long-term results.
A lot of times what we do not realize is that even in buying and selling, our emotions are often the deciding factor in whether the experience is a positive or negative one. So here’s the secret—always choose for your interactions to be about the other person, never about you. So in this example, while his behavior was not desirable, I let him close the door on the business relationship. It initially made me feel deflated, because there were great opportunities and possibilities, but I respected his decision. When you are able to label and identify your emotions as they are happening, instead of reacting based on emotions, you can choose logic and the best course of action.
Putting the concept, it’s never about you; it’s always about the other person benefits your business in three ways. It works in networking, with colleagues, and with customers. When you remember that it’s about the other person, and not you, then you can quickly wade through whom to pursue relationships with as you network. When you use this concept with co-workers and employees you keep the lines of communication open and honest. And, when you use this concept with customers, you create an environment where they feel good about themselves, and will want to return or recommend your product or service to others. In each of Dr. John Gray’s, Mars Venus books, the Mars Venus Coaching eWorkshops, and working with Mars Venus Coaches these principles are espoused. It is always about learning how to communicate with others in their language so they can hear and understand you. When you shut the door, you limit yourself on future opportunities. So remember when you are interacting with others, ask yourself how you can help them get what they need, not what’s in it for you. And, in doing so, people will seek out your business. And, when the other person is not of like mind, be genuine when you wish them well. You never know, they may come back!
Lyndsay Katauskas, MEd
Mars Venus Coaching
Corporate Media Relations

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To Increase Revenue Stop Selling

Friday, May 18th, 2012

Mike Myatt, Contributor, Forbes Magazine 5/1/12

Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who desires to fulfill my needs or solve my problems. Any organization that still has “sales” titles on their org charts and business cards is living in another time and place, while attempting to do business in a world that’s already passed them by.

Engage me, communicate with me, add value to my business, solve my problems, create opportunity for me, educate me, inform me, but don’t try and sell me – it won’t work. An attempt to sell me insults my intelligence and wastes my time. Think about it; do you like to be sold? News flash – nobody does. Now ask yourself this question, do you like to be helped? Most reasonable people do. The difference between the two positions while subtle, is very meaningful.

The traditional practice of sales as a business discipline has become at best ineffective, and in many cases flat out obsolete. You see, good business practices are not static. Stale methodologies and disciplines simply die a slow and very painful death, and it is my contention the overwhelming majority of sales processes I see in today’s marketplace are just that – stale.

The problem with many sales organizations is they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. They are not nearly as effective as they once were, and as I’ve alluded to, in most cases they are obsolete.
Trust me when I tell you that your existing and potential clients have heard it all before. They can see the worn-out, old school closes coming a mile away. They can sniff antiquated selling strategies, and will immediately tune out on presentations not deemed relevant. If your sales force is still FAB-selling, spin-selling, soft-selling or using any number of outdated, one size fits all selling methodologies, your sales are suffering whether you realize it or not. If you want to create revenue, increase customer satisfaction, and drive brand equity, stop selling and start adding value.

Lest you think I’ve lost my mind, I want to be clear that I’m not advocating taking your eye off the revenue creation ball. Rather what I’m recommending will help you generate more revenue, with greater velocity by simply doing the right thing in putting your customer’s needs first.

I hear a lot of noise about the tough economy, and revenue being down for many companies. I hear complaint upon complaint that companies just don’t have money to spend, and that nobody is buying. If you’re experiencing this type of reaction from your customer, it’s not because they don’t have money to spend, it’s because you’re selling and not adding value. It’s because you’re talking and not listening. It’s because you don’t get it.

It’s not about you, your company, your products or your services. It’s about meeting customer needs and adding value. When you start paying more attention to your customer needs than your revenue needs, you’ll find you no longer have a revenue problem to complain about.

So, my first suggestion is you change nomenclature. Clients are people not fish. Don’t “lure” or “hook” them – engage them, listen to them and serve them. Eliminate the words “suspects” and “prospects” from your vocabulary and replace them with potential clients. Think about it – do you establish trust by profiling and targeting prospects, or by attempting to understand the needs of a potential client? This is much more than a semantical argument – it’s a philosophical shift in thinking, and a practical shift in acting. Stop selling and start serving.

The truth is most corporations have a hierarchy of sales that comes with a very established and entrenched pecking order. The enterprise sales folks and key accounts reps sit atop the food chain, followed by inside sales reps, and at the bottom of the ladder you’ll find the customer service reps. The hunters are revered and the farmers are tolerated. Regardless of the titles being used, this entire concept of sales is so antiquated it’s laughable. Frankly, most people I know would rather talk to a knowledgeable customer service person over a sales rep any day of the week. The reason for this should be obvious – the perception is a customer service professional is providing information and helping them meet their needs. A sales person is trying to sell them something.

It’s time for companies to realize that consumers have become very savvy and very demanding. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

If customer centricity is a buzzword as opposed to the foundation of your corporate culture then your leadership has some work to do. The reality is until I know that you care more about meeting my needs than yours, you’ll remain on the outside looking in. By the way, in order to understand my needs you have to actually know something about me…

Since the large majority of all buying decisions either begin or conclude on the Internet, you better be visible online. In addition to the basics of search engine optimization and traditional search engine marketing, I would strongly suggest getting involved in social networking. Just by having a presence on Twitter, Facebook, Google+, LinkedIn, YouTube and other social networking platforms, you not only open-up a new communications channel to your existing clients, but you also make yourself readily available to those looking to find what you have to offer.

Teach your sales force to become true professionals focused on helping their customers for all the right reasons vs. closing the big deal for personal benefit. To do otherwise will lead to missing substantial opportunities without even being aware of it.

The most important factor in creating revenue and building brand equity is the client/customer/end-user. If you don’t engineer everything around the client, your client relationships will vanish before your very eyes. Don’t be just another vendor, become a trusted adviser and advocate.

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Moving on Up: How to Ask for a Promotion

Wednesday, May 16th, 2012
ForbesWoman 10/04/2011

Asking for a promotion ranks high on the list of life’s most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no?
But—it’s also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game, and they won’t just be handed to you—you have to work (and ask!) for them.
Ready to take that next step? Here’s what to know before the big conversation.

1. Do Your Homework
The most important part of asking for a promotion is preparing ahead of time. When you make the ask, you’ll need to prove (with specifics) that you’re ready for the next step.
First, you’ll want to emphasize to your manager what you’ve brought to the table so far—it’s a good measure of both your contributions and your future potential. Make a list of all of your accomplishments to use as your talking points. Have you taken on a side project that grew into a new revenue stream? Doubled your sales goals in less than six months? Doing a great job in your position isn’t enough to make your case—you’ll need to show that you’ve gone above and beyond.
Next, identify the specific position you want, and why you’re ready to take it on. If you’re asking to become assistant manager, know what that entails and then demonstrate that you’ll be able to fulfill the position. Want to be a team leader? Give examples of how you’ve successfully managed smaller projects or groups of people, like coordinating your department’s internship program. Find concrete examples that prove that you’re the right person for the job.

2. Plan the Timing
There’s no “perfect” time to ask for a promotion, but sometimes are definitely better than others. The most straightforward time to ask is your annual (or semi-annual) review—it’s a built-in opportunity for both you and your manager to discuss how you’ve been doing and where your career is headed. (Just be sure that you’re not asking for a promotion solely because you’re up for review—you still need to demonstrate that you deserve the bump.)
Also consider your position in the company and what’s going on within your department or team. Are people around you leaving or moving up the ranks? Is your department merging with another, or repositioning itself within the company? When there’s a lot of overall change going on, it presents a great opportunity to step up and ask your boss where she sees you fitting in as the organization moves forward.
Finally, don’t be scared off by the dismal economy. Even in these tough times, smart employers understand that their employees are one of their most valuable assets, and they’ll want to retain (and reward) the best of them. You might get a smaller salary bump than people did in years past, but a promotion isn’t just about the money: It’s also about increased responsibilities, and hopefully you’ll be fiscally rewarded when the economy starts to turn around, even if you aren’t now.

3. Ask for the Meeting
If you decide to ask for a promotion when it’s not annual review time, plan ahead before you approach your manager. Send an email requesting a meeting, and make it clear that you’d like to discuss your performance and potential. You don’t want to show up to a meeting and catch your manager off guard—by giving her advance notice, she’ll have time to reflect on your performance and what the company will be able to offer you, position- and raise-wise.

4. Know Your Numbers
One of the biggest career mistakes women make is not negotiating their salary. According to a 2008 Carnegie Mellon study, men are four times more likely to negotiate a first salary than women, and 2.5 times more women than men said they feel “a great deal of apprehension” about negotiation. That’s not a good thing!
You shouldn’t discuss numbers until you’ve actually been offered a promotion, but you should be prepared to have the conversation if it arises. So, do your research and know what you’re worth, both within the company and outside of it. Check out Pay Scale and Salary.com, and see if you can find out the norms for your industry and company, too.
Then, when negotiation talks begin, don’t sell yourself short—it doesn’t hurt to ask for too much. That’s the nature of the negotiating game: they can always offer you less than what you ask for, but they’ll never offer you more.

5. Follow Up
If you get the promotion, great! Go out and celebrate—you deserve it! But if not, know that it’s not the end of the world, and more importantly, don’t just close the conversation just yet.
Make sure you leave the meeting with an idea of what will happen down the road. If now is not a good time for the department to be offering promotions, ask your boss when you can revisit the conversation. If he or she said no based on your current qualifications, get feedback on steps you can take to gain experience and be considered for a promotion in the future.

Above all, know that if you’re in the right position, your manager will be glad that you’re looking to advance. Nobody ever gets fired for asking for a promotion (trust me!). But if you don’t ask, you’re only hurting yourself.

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How To Succeed In Business By Really Trying

Monday, May 14th, 2012

Victor Lipman, Contributor , Forbes Magazine 5/13/12
No sugar coating here. Unless you’re fortunate enough to be born to take over a thriving family business or to get in on the ground floor of the next Facebook, the road to business success is seldom a simple one.
In my experience and observation, success is much less the product of one brilliant idea than of a great deal of hard work, well-executed and sustained over a long period of time.
Even in the best of times, no one will just hand you a position of great value for nothing. If your goal is vice presidency or partner or managing director or the c-suite, or whatever role has captured your imagination, no one can guarantee you’ll attain it. But if hard work is the currency of success, there are things you can do to make that effort work as hard as possible for your up-and-coming career. So with a tip of the cap to one the greatest musicals ever (“How to Succeed in Business Without Really Trying”), here are five activities that can be worth really trying to put extra time into.
Learn the business – If you work for a sizable organization, and perhaps if you don’t, chances are your business has considerable complexity. Take time to learn not just your particular role (that’s “table stakes”- you have to know it), but also to gain a broader understanding of the business: the competitive environment, the market forces at play, the company’s value proposition, sales model, pricing model, etc. No one’s expecting you to become expert in all these fields, but gaining at least a working understanding of the key macro-level issues is always helpful. Familiarity with these larger issues senior management is grappling with will only enhance your decision-making capabilities in your own role.
Make yourself indispensable – Take time to really understand what your manager needs. Not just what is needed from you in your current role, but what are the troubling problems that keep him or her up at night? Is it help with PowerPoints, an upcoming presentation to a hostile audience, delicate personnel problems, or dealing with regulators… to name just a few of a thousand possibilities. Try to see things through the eyes of others. The more substantive assistance you can provide, the more gaps you can fill, the more valuable you’ll be to an organization.
Provide solutions, not problems – The normal state of senior management is too much to do in too little time. When wrestling with difficult issues in your own area, naturally you can’t always solve all the problems yourself. But it definitely can be worth the extra time to not simply make your problems your manager’s. Instead, present your manager with a carefully thought out range of viable options – ideally including your recommended solution – rather than just posing a vexing, time-consuming problem. This approach demonstrates your critical thinking capabilities, and can be an appreciated time saver for a person with little time to spare.
Be a great collaborator – Good team players are valued. Large complex projects always require people with diverse skills. Attitude matters; effective collaborators often find themselves in demand. Consider taking the time to volunteer for a large project that may be understaffed, even in an area outside your core expertise. This can be a way of broadening your skill set and business knowledge, plus demonstrating your motivation. Management appreciates self starters who ‘play well with others.’
Come early, stay late – The best point I can offer here is a story of my own. While I’m an advocate in theory for as much work-life balance as possible, the fact is, if you want to get ahead, there will be periods in a career where there are no substitutes for grindingly long hours. There was a period in my own career where I was especially motivated by the prospect of advancement and all that went with it, and had great respect for the organization and the work we were doing. Accordingly, I resolved to myself that no one in the 20-person department I worked in (including the SVP who managed the operation) would come in earlier or work later than I would. Did I always achieve that? No. But did my diligence catch the attention of senior management and ultimately help my career? Yes. (The assumption here of course is that you’re not simply sitting around long hours playing video games or writing to your aunt… but doing real work and adding value!)
In the end of course, occupational success is preordained for no one. Many talented people compete for relatively few coveted positions. But you can take certain actions to improve your odds. And if you do, regardless of how things turn out in a particular instance, at the very least you’ll have the benefit of broadening your skills and the satisfaction of knowing you gave your very best effort.

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