Recently, I had an interaction with another business person that left me deflated. I felt deflated, because the other person was acting irrationally based on fear, rather than seeing the opportunity for what it was—mutually beneficial. We could have helped one another out in promoting our businesses. When I network it is to get to know someone so I can link them with others. As I build the relationship based on genuine interactions of getting to know them, the majority of the time I find us wanting to help and recommend each other’s services, because we value and can speak for the other’s services. When you have a working knowledge of gender and emotional intelligence you quickly realize it’s not the exchange of products or services that really matters; it’s the experience and connection that makes buying and selling memorable. This is more of an organic way of doing business, but I have found it to create sustainability, and long-term results.
A lot of times what we do not realize is that even in buying and selling, our emotions are often the deciding factor in whether the experience is a positive or negative one. So here’s the secret—always choose for your interactions to be about the other person, never about you. So in this example, while his behavior was not desirable, I let him close the door on the business relationship. It initially made me feel deflated, because there were great opportunities and possibilities, but I respected his decision. When you are able to label and identify your emotions as they are happening, instead of reacting based on emotions, you can choose logic and the best course of action.
Putting the concept, it’s never about you; it’s always about the other person benefits your business in three ways. It works in networking, with colleagues, and with customers. When you remember that it’s about the other person, and not you, then you can quickly wade through whom to pursue relationships with as you network. When you use this concept with co-workers and employees you keep the lines of communication open and honest. And, when you use this concept with customers, you create an environment where they feel good about themselves, and will want to return or recommend your product or service to others. In each of Dr. John Gray’s, Mars Venus books, the Mars Venus Coaching eWorkshops, and working with Mars Venus Coaches these principles are espoused. It is always about learning how to communicate with others in their language so they can hear and understand you. When you shut the door, you limit yourself on future opportunities. So remember when you are interacting with others, ask yourself how you can help them get what they need, not what’s in it for you. And, in doing so, people will seek out your business. And, when the other person is not of like mind, be genuine when you wish them well. You never know, they may come back!
Lyndsay Katauskas, MEd
Mars Venus Coaching
Corporate Media Relations
Posts Tagged ‘opportunities’
In Business, It’s Never About You
Friday, May 25th, 2012Provide constant celebrations of your client’s successes
Wednesday, January 4th, 2012Stan Mann, Success Coach stan@stanmann.com |
Welcome to secret number 5! You have learned how to be in the right frame of mind to create a 7 figure business and a free life filled with bliss; how to have prospects compelled to call you and meet you; how to easily without selling share your unique service offering; how to WOW your customers and now you are ready to provide constant celebrations of your customers success.
Many people wonder what I mean by a customer’s success. Let me address this right away. When a customer hires your company or buys your products or services that in itself is cause for a celebration of them making a great decision. I instantly celebrate their success with a letter, note, brownies and other items. I write personal note cards as well.
When else could a customer have success? Here are some examples in my own personal life of my success as a customer of other people where I wasn’t acknowledged and could have been. I had an expert re-do my social media look. When this was done a celebration was in order. I had my attorney file my papers for my foundation and no celebration occurred. And I reached a major medical change for the better and my doctor missed the celebration opportunity.
How many of these opportunities do you miss? Each time you miss one you show the customer they aren’t really special, you don’t really care deeply about them and you certainly aren’t exceeding their expectations.
Today I want you to think about all the celebration’s you could be having. Create a big list. Include holidays, birthdays, purchases, milestones and anything else you can think of. Be a bit wild and crazy and include as much as you can.
Then pick at least one item and implement that with every customer. In a week or so create a list of 12-24 ways you will celebrate each of your customers regularly. The sky is the limit so have great fun coming up with these items. When you see how much your customer’s appreciate you caring about them and again wowing them, you will be excited to do more and more celebrating.
I celebrate all my customer’s because they are my customers. They are my extended family and I acknowledge and honor and celebrate them regularly.
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