Posts Tagged ‘Sales’

Intelligence Is Overrated: What You Really Need To Succeed

Thursday, April 26th, 2012

Keld Jensen, Contributor, Forbes Magazine
Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement.
IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. It is necessary, but it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else.
Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.
With this in mind, instead of exclusively focusing on your conventional intelligence quotient, you should make an investment in strengthening your EQ (Emotional Intelligence), MQ (Moral Intelligence), and BQ (Body Intelligence). These concepts may be elusive and difficult to measure, but their significance is far greater than IQ.
Emotional Intelligence
EQ is the most well known of the three, and in brief it is about: being aware of your own feelings and those of others, regulating these feelings in yourself and others, using emotions that are appropriate to the situation, self-motivation, and building relationships.
Top Tip for Improvement: First, become aware of your inner dialogue. It helps to keep a journal of what thoughts fill your mind during the day. Stress can be a huge killer of emotional intelligence, so you also need to develop healthy coping techniques that can effectively and quickly reduce stress in a volatile situation.
Moral Intelligence
MQ directly follows EQ as it deals with your integrity, responsibility, sympathy, and forgiveness. The way you treat yourself is the way other people will treat you. Keeping commitments, maintaining your integrity, and being honest are crucial to moral intelligence.
Top Tip for Improvement: Make fewer excuses and take responsibility for your actions. Avoid little white lies. Show sympathy and communicate respect to others. Practice acceptance and show tolerance of other people’s shortcomings. Forgiveness is not just about how we relate to others; it’s also how you relate to and feel about yourself.
Body Intelligence
Lastly, there is your BQ, or body intelligence, which reflects what you know about your body, how you feel about it, and take care of it. Your body is constantly telling you things; are you listening to the signals or ignoring them? Are you eating energy-giving or energy-draining foods on a daily basis? Are you getting enough rest? Do you exercise and take care of your body? It may seem like these matters are unrelated to business performance, but your body intelligence absolutely affects your work because it largely determines your feelings, thoughts, self-confidence, state of mind, and energy level.

Top Tip For Improvement: At least once a day, listen to the messages your body is sending you about your health. Actively monitor these signals instead of going on autopilot. Good nutrition, regular exercise, and adequate rest are all key aspects of having a high BQ. Monitoring your weight, practicing moderation with alcohol, and making sure you have down time can dramatically benefit the functioning of your brain and the way you perform at work.
What You Really Need To Succeed
It doesn’t matter if you did not receive the best academic training from a top university. A person with less education who has fully developed their EQ, MQ, and BQ can be far more successful than a person with an impressive education who falls short in these other categories.
Yes, it is certainly good to be an intelligent, rational thinker and have a high IQ; this is an important asset. But you must realize that it is not enough. Your IQ will help you personally, but EQ, MQ, and BQ will benefit everyone around you as well. If you can master the complexities of these unique and often under-rated forms of intelligence, research tells us you will achieve greater success and be regarded as more professionally competent and capable.

Workplace Communication Skills

Tuesday, April 3rd, 2012

By Arjun Kulkarni

It is well-known that before you come to work, you have to leave your informal self back home. In the office, you’re an employee, someone who’s supposed to go about his work in the most professional manner. There is a way to talk to your superiors, to your peers and your subordinates. This mode of communication is known as workplace communication and is typically formal and to the point. So how does one get the required workplace communication skills and what is the importance of communication skills in the workplace?

Communication Skills in the Workplace

What are the good workplace communications skills?
Courteousness: A person should always be courteous while speaking to anyone in the workplace, whether senior or junior. One should not speak disparagingly with juniors, while speaking in a laudatory way with seniors. Courteousness should be maintained in the workplace irrespective of rank.
Precision: You’re not supposed to sit and chat in the workplace. Workplace communication facilitates necessity and should be completed as quickly as possible. Workplace communication mostly consists of delegating tasks and reporting results. So keep it short.
Language: One should never use any slang terms while at work. Business communication should be crisp and clear so that everyone understands what you’re saying. Slang terms bring in the eventuality of misunderstanding and also look unprofessional. So one should avoid using slang in office.
Low Speaking Volume: One comes across so many loud-talkers. Perhaps they are naturally so or do so deliberately to drive some point across. But speaking loudly is disturbing to other people around you hence, a low speaking volume should be maintained.
Clarity: It is also essential to ensure that the person you are speaking with has completely understood what you have to say. Hence, one should speak very slowly and clearly. If you have a strong ethnic accent, you should make sure that you talk slowly so that the other person gets what you have to say. It is always good to ask, “have you understood?” just in case someone doesn’t get what you have to say.
Listen to Others: Most people think of effective communication as a one-way thing. But it is very important to also be a good listener and not just a good talker. Others too often have something to say or to contribute to a discussion hence, listening too, is one of the effective communication skills at work.
Posture and Body Language: They say actions speak louder than words and the same can be considered to be true at the workplace. The body has a language of its own too, and at the workplace, the body ought to be courteous. There are simple things to keep in mind, whether it is wishing everyone ‘good morning’ at work, or having a courteous smile on your face, being well-dressed in office or sitting erect when someone is talking to you. All these things too are included in the superset of workplace communication skills.
Written Communication

Modern methods allow the least use of the written mode of communication (less than before). Today, we use emails, service forms, report sheets and the occasional sticky note. Your skills should extend to this area as well. Do not drone on about things in your emails. In fact, an email is the perfect excuse to make it short, simple, quick and effective. While filling reports on any projects or for employee appraisals, keep the language clean and simple. It reflects on as you as someone who is hard working and prompt.

Importance of Communication Skills in the Workplace

If one understands the significance or importance of something, then I feel that they do that thing better. So instead of just dishing out all the important workplace communication skills, I feel it is equally important for people to understand, what is the big deal about it! It is important to be formal and cordial in the workplace for several reasons. Firstly, you are viewed by everyone in the office as someone who has a positive influence in the workplace. Such people are always desired by companies. Secondly, you learn to get your point across effectively and ensure that the work is done the way it should be. And thirdly, (I’m being a bit informal here) it makes you look like a team player and makes you more loved by the company overall!

So this was all about the workplace communication skills and their importance. Now you know how to communicate effectively in the workplace and why. So get on with the job!

Provide constant celebrations of your client’s successes

Wednesday, January 4th, 2012
Stan Mann, Success Coach stan@stanmann.com

Welcome to secret number 5!  You have learned how to be in the right frame of mind to create a 7 figure business and a free life filled with bliss; how to have prospects compelled to call you and meet you; how to easily without selling share your unique service offering; how to WOW your customers and now you are ready to provide constant celebrations of your customers success.

Many people wonder what I mean by a customer’s success.  Let me address this right away.  When a customer hires your company or buys your products or services that in itself is cause for a celebration of them making a great decision.  I instantly celebrate their success with a letter, note, brownies and other items.  I write personal note cards as well.

When else could a customer have success?  Here are some examples in my own personal life of my success as a customer of other people where I wasn’t acknowledged and could have been.  I had an expert re-do my social media look.  When this was done a celebration was in order.  I had my attorney file my papers for my foundation and no celebration occurred.  And I reached a major medical change for the better and my doctor missed the celebration opportunity.

How many of these opportunities do you miss?  Each time you miss one you show the customer they aren’t really special, you don’t really care deeply about them and you certainly aren’t exceeding their expectations.

Today I want you to think about all the celebration’s you could be having.  Create a big list.  Include holidays, birthdays, purchases, milestones and anything else you can think of. Be a bit wild and crazy and include as much as you can.

Then pick at least one item and implement that with every customer.  In a week or so create a list of 12-24 ways you will celebrate each of your customers regularly.  The sky is the limit so have great fun coming up with these items.  When you see how much your customer’s appreciate you caring about them and again wowing them, you will be excited to do more and more celebrating.

I celebrate all my customer’s because they are my customers.  They are my extended family and I acknowledge and honor and celebrate them regularly.

Effective Planning Is About What to Leave Out

Monday, January 2nd, 2012

posted by: John Jantsch

Mon Dec 19, 2011

Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.

But first, the rules

  • No one has a specific role today
  • Let brainstorming be brainstorming – possibilities and ideas
  • Be present
  • Be judgmental tomorrow
  • Remember, you are planning for the entire year

And, then my requirements

  • Food and drink should be awesome
  • Leave lots of time and space for physical movement
  • Make it easy to capture everything

Lots of companies completely neglect the need for planning and some that do it consistently view it as a way to determine new things they want to address in the year ahead.

To me, the greatest benefit of any planning session is to decide what not to do.

There’s always more to do than you can possibly get done and what happens all too often is that we give a little attention to a lot of things and effectively water down what should be our priorities.

When we plan the right way, we look long and hard at what makes us money and (hopefully) find ways to focus on doing more of that better, rather than thinking up more of something to divert our attention.

I recently hired my own business coach and one of the first things we’re focused on is getting me to stop doing things that don’t make sense and start spending more concentrated time on my highest payoff activities.

This idea holds true for entire organizations as well and one of the best ways to get to the heart of what’s holding you back is planning.

The first planning principle you must embrace however, is that the goal of the process is to help you limit what you are going to do and do well. Instead of creating a laundry list of wants and dreams, your charge in the planning process is to create a very small list of objectives and goals grounded in the overriding purpose of the business. Everyone in the organization then must commit to this list. From your small list you can carve out a requisite number of strategies and tactics that support these business objectives.

In fact, your aim is to create a total plan outline that fills no more than one sheet of paper. (No 6pt type allowed.)

Note also that we’re not spending the day to make a business plan or create a marketing plan – plans aren’t the secret, planning is. It’s the continuous process of planning, acting, measuring and planning that moves the organization in the direction of its goals.

Using and teaching a continuous planning process like this is one of the ways you empower your staff to know they are taking right action on the most important things at all times and knowing this brings a confidence that in itself is a commitment generator.

Commitment planning is a management style that frees your people to be creative instead of forcing them to be bound by a process only system driven activity.

Planning is not a one-day event or even year-end activity. Sure, there may be certain time bound planning periods that occur naturally, say at the end of a quarter, but the real way to keep commitment alive is to live it through a creative process that allows everyone to focus on the things that matter most.

Ben McConnell, coauthor of the Church of the Customer Blog and principal of management consulting firm Ant’s Eye View, has written about a planning process he calls OGST (Objectives, Goals, Strategies and Tactics.)

What I love about McConnell’s framework is that he uses each of these planning words in ways so simple as to actually create a useful set of definitions for these ridiculously misused terms.

Go get this visual representation of OGST and I think you’ll see what I mean.

As you can see, a planning process like this can help the kind of simple clarity that is so often missing in the “what should we do next” business management style. We borrow heavily from McConnell’s framework add some of our own magic to help put the focus on results and bust through constraints.

No matter what exact process you use for planning, with a one page plan full of your committed priorities in hand you can analyze any idea in about two seconds and determine if you should pursue it or dismiss it. Focusing on your strengths and finding ways to turn them into even greater assets is how individuals and organizations realize their potential.

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Gender Negotiation Communication Style Differences: Women

Friday, November 11th, 2011

Interesting Article about Gender Differences…Compare and Contrast with similar theories by John Gray, Ph.D. Also read the article here http://www.negotiations.com/articles/gender-bender/

Little did we know that the communication differences we experienced as children on the playground would move from the classroom to the boardroom. As the face of business transforms with more women occupying key management positions, the requirement of reducing the gender communication gap is growing: miscommunication can cost money, opportunities, and jobs.

Statistics tell the story. In the USA, women compose half the professional managerial workforce. Half the students who earned college degrees last year were composed of women. Of those who have a personal net worth of more than $500,000, more than half are women. American women collectively earn more than $1 trillion a year. More than 7.7 million women-owned businesses in the U.S. generate $1.4 trillion a year. Women comprise 35 percent of the country’s 51 million shareholders.

Researchers in the 1970s predicted the disappearance of gender communication differences as women moved into higher management positions, the gap or “disconnection” remains.

Question: Where does this lack of awareness surface most often?

Answer: In organizations where one gender mainly sells to buyers of the same gender. Take stock brokers for example.

For years, male stock brokers have been selling mostly to other males – their comfort zone. Another example is the residential real estate industry where female agents dominate the scene. A third example is the health-care industry. In fact the potential for gender communication gaps are widest in those organizations where one gender takes up most of the senior executive positions.

As the traditional picture changes and both men and women must communicate in teams, manage, and sell to the other gender, their awareness grows. Yet the result is often frustration. In other words, they both experience the problem but don’t know where to begin to expand their repertoire of communication skills.

Professionals and companies that create cultures which encourages both genders in their career paths, recognizing the accomplishments and contributions of both men and women, will be the most productive and satisfied. And that will be the competitive advantage at the turn of the century. Neither men nor women are better communicators. They’re just different. We must learn to recognize these general differences in the way the two genders communicate and be more effective with the other half of the business community.

Questions. As females grow up in our culture, they are taught not to be confrontational, not to make a scene or be aggressive or pushy. So how do they express opposition to an idea? Frequently they use indirect channels such as questions. They, of course, also use questions in the traditional way: to solicit information to make people rethink their positions, plans, or ideas.

Men, on the other hand, do not always recognize indirect messages or pick up on nuances in words or body language. In short, they don’t always accurately “read between the lines”; to understand a woman’s meaning or question.

The results:

  1. Women ask questions meant as indirect objections, men appear to ignore their objections and feelings.
  2. Women ask questions meant only to solicit information to which men react defensively. Directness. Women’s language tends to be indirect, indiscreet, tactful, and even manipulative. Women tend to give fewer directives and use more courtesy words with those directives. Example: “The approach is not precisely foreign to our designers”; meaning “They are familiar with it.”; Or “Mary may not be available to handle the project” meaning “Mary doesn’t want to handle the project.”

Men’s language tends to be more direct, powerful, blunt, and at times offensive. Men generally give more directives, with fewer courtesy words. Example: “Tom blew the deal with that client because of his stubborn refusal to negotiate on the delivery.” Or “That’s a half-baked idea if I ever heard one. You’re dead wrong.”

When a female manager asks a male employee, “Do you think you can have the proposal ready by Friday?” and he responds affirmatively, she expects the report on Friday. When Friday comes and the proposal isn’t ready, the (female) manager looks at the situation as failure to comply with her directive while the (male) employee “just wasn’t able to get around to it.”

Small talk: women talk to build rapport with others, and to explore their own feelings and opinions. Consequently, they consider many subjects worthy of conversation. They often talk about personal topics such as relationships, people, and experiences. To women, an important component of conversation is simply “connecting” emotionally with another person.

Men tend to regard conversation as a means of exchanging information or solving problems. They discuss events, facts, happenings in the news, sports, or generally those topics not directly related to themselves. Other subjects about “routine” matters may, in men’s estimation, not warrant conversational effort.

Whether in sales, management, or marriage, awareness of gender differences in communication can prove a boon to your success in working with teams, managing groups, or presenting your services or products.

Dianna Booher, is CEO of Booher Consultants, a Dallas-based communications consulting firm.

ROI on the Benefits of Coaching

Thursday, October 13th, 2011

By Melissa Killeen

All through my 5 years at the University of Pennsylvania’s graduate program in Organizational Dynamics, and some 6 six years in executive coaching, I have flirted with this elusive acronym called a “ROI” (Return on Investment) like an old high school sweetheart. Using the terminology, but not really knowing what lies beneath the surface.

• According to Manchester Inc., a Florida-based coaching firm, investments in coaching were found to yield an average return on investment (ROI) of almost six times the cost of the coaching (Jan. 2001, HR.com)
• A recent study cited in the prestigious Public Personnel Management Journal found a typical management training program increased the manager’s productivity by 22%, but when combined with 8-weeks of intensive Coaching, the manager’s productivity exploded to more than 85%
• A Metrix Global LLC study (for a Fortune 500 firm and Pyramid Resource Group) found that “Coaching produced a 529% return on investment and significant intangible benefits to business. Including the financial benefits from employee retention boosted the overall ROI to 788%.”
• An Olivero, Bane & Kopermann study (1997) of a public sector municipal agency found that coupling one-on-one coaching with leadership training resulted in a near quadrupling of productivity results (from 22.4% to 88% when combined).
• The objectivity that a coach brings to a developmental opportunity is helpful to mangers seeking to make difficult changes in attitudes, work habits, perspectives and interpersonal relationships (McCauley & Hugh-James; Young & Dixon, 1996.)
• According to Personal Decisions International, a Minneapolis-based human resources consulting firm, 70% of the top 1,000 firms worldwide use some form of executive coaching (Source: HR.com, author Ann Vincola, President of a quality of life issues consulting firm, 2000)
• According to a Florida-based study of organizations and coaching (Manchester, Inc. 2001), 6 in 10 organizations currently offer coaching or other developmental counseling to their managers and executives while another 20% plan to offer coaching in the next year.
In general, the results of coaching most often cited in research studies include:

  • Improved performance (both individual and team)
  • Enhanced bottom line, including profit, quality, productivity, innovation, and other measures
  • Improved customer service and enhanced public perception
  • Professional development, including
    • Enhanced goal setting and attainment
    • Increased confidence and empowerment
    • Skills development, especially when coaching and training are combined
    • Leadership development
    • Preparedness for advancement
    • Enhanced balance and morale
    • Enhanced relationships
    • Improved retention of quality employees

      “The goal of coaching is the goal of good management: that is – to make the most of an organization’s valuable resources.” — Harvard Business Review

FOR MORE INFORMATION ON HOW COACHING CAN IMPROVE THE PRODUCTIVITY AND PROFITIBILITY OF YOUR BUSINESS CONTACT A MARS VENUS COACH NOW BY EMAILING US AT USA@MARSVENUSCOACHING.COM OR BY CALLING (702) 835-9295

(Please find the original article at  http://linkd.in/q5YpBV)

Assertive Communication with Gender-Based Sales

Monday, August 22nd, 2011

There is often failure and setbacks as we grow and change. All successful ventures which involve other people rely on the strength of our communication skills to hear and understand the needs of others. Being able to put this into practice day in and day out in both our personal and professional lives is what determines our lifelong success rates. Being able to communicate assertively (not passively, aggressively, or passive-aggressively) is critical, but so is saying the right things when you are buying or selling based on gender preferences.

Using gender preferences when selling shows your capability: to tune into your client’s preferences, to be a reflective listener, and see their point of view. An assertive communicator is a good listener. Rephrasing what someone has said before you give your own input ensures (especially if you’re talking to the opposite sex) you hear them, and in return will be able to meet their needs. It gives the other person a chance to say, “yup, that’s what I said,” or “um, no, what I was saying was…”

Below are some gender-based preferences for buying and selling that serve as a guide to being a more effective sales person. Remember these are not absolutes, but guidelines, as there are also: (1) personality, (1) cultural, (3) generational, and (4) religious cues you need to be aware of when making a sale to the client sitting directly in front of you.

Female Preferences:

  1. Female prospects after an initial proposal may place an order and be more talkative after they’ve had a few days to think about it.
  2. During the early stages of a relationship with a new client, a female client is more likely to hold your feet to the fire on your statement that you have made a “casual commitment” to them.
  3. Female clients prefer that you listen with 100% attention when selling to them.
  4. Pausing before presenting your solution (even if you already have a solution) is more socially acceptable to female clients, because they want to be a part of coming up with the solution and do not want the solution rushed.
  5. Female clients prefer to know how the product will meet their needs when buying.
  6. When a female client or coworker is stressed about a problem she is more likely to walk around talking to coworkers rather than shutting the door and working out the problem.
  7. Boasting or self-promoting to female clients can turn them off to a sale.
  8. Female clients may not like it if you have all the answers to their objectives at the tip of your tongue. Female clients may be more inclined to do business with you if you hold back on giving all the answers, and offering to do research and get back to them for some of their questions.
  9. Female clients would most appreciate it if you showed them how to be happier at their job.
  10. Taking time to bond well the first time you meet a female client prior to starting the sales “pitch” is suggested as it shows you are taking time to get to know her as a person, before offering her a product or service.
  11. Female clients may need the most time to think an offer through so they do not feel rushed to make a decision.
  12. Female clients prefer being shown respect rather than appreciation when you are dealing with them.

Male Preferences:

  1. Male prospects make quicker decisions after receiving a sales proposal.
  2. Male clients prefer to know your credentials and dwell on them before making a sale.
  3. After the sales proposal has been made, if the offer is higher than what he expected to pay for your goods or services, male prospects are more likely to be quieter during this meeting.
  4. Male prospects tend to favor being shown appreciation rather than respect when selling a service or product.
  5. When making your point make sure you are clear in your message to male clients.
  6. Male clients prefer quick solutions to a problem.
  7. Male clients prefer people to be brief and come to the point quickly when making a sale.
  8. Male clients need the most space to think alone after a proposal submission has been made.
  9. You may bond better with male clients if you show how your product will meet a specific need.
  10. It tends to matter much more to a male client that you demonstrate extensive product knowledge than it does to female clients.
  11. Male clients prefer to have all the answers ready.
  12. Male clients appreciate and are more inclined to deal with you when you focus on showing them how to be successful at their job.

Did these preferences make you smile about your own buying habits too?

Whether it’s growing a business, achieving your dreams, pursuing professional objectives, or having quality relationships—it takes sweat, effort, and work. I apply these principles of assertive communication and gender-based sales with friends and clients whether they are growing their small businesses or working on finessing themselves and finding compatible life partners. Why? If we are not staying true to our client’s values and character as they attempt to grow professionally, then we’re offering temporary fixes that are shallow and short-lived. Whenever we make a commitment to growth, before we achieve our desired end state we have to invest in ourselves to bring about the change we desire. Are you ready to invest in your people skills?

Lyndsay Katauskas, MEd

Mars Venus Coaching

Corporate Media Relations

What is Gender Difference?

Friday, August 19th, 2011

Gender difference attempts to explain why men and women have communication problems when interacting together. There are many different reasons why people have trouble understanding one another. Gender difference is just one. Men and women see and hear things differently based on two things: physiology and socialization.

The key to having healthier relationships is to understand these underlying dynamics that color how we perceive ourselves and the world around us. Gender intelligence lets us separate the distance we may feel between the sexes, so that we’re both heard and respected for our unique communication strengths.

Physiologically speaking…

The male brain is wired to be more single-task oriented. Under stress in the male brain blood flows to the left orbitofrontal cortex suggesting a fight or flight response that a male wants to either solve the problem or forget about it.

The female brain is wired to be more multi-task oriented. Under stress the female brain’s limbic system activates. At the same time as there is more brain tissue devoted to cross-talk between both hemispheres of the brain, allowing her to see implications and emotional cause and effect as she reacts.

Girls like Pink, Boys like Blue

Girls are socialized to be transformational, caring about how what they do affects everyone else.

Boys are socialized to be transactional, competitive, caring about results, and self-promotion.

While you may not have these preferences yourself, it is useful to know how most people view you when they first meet and stereotype you. I cannot tell you how many times I have been told female Marines don’t look or sound like me, oh really?

The Mars Venus metaphor is that to feel loved:

Men need trust, acceptance, and appreciation.

Women need caring, understanding and respect.

This metaphor is intended as a way for us to look non-judgmentally at the dynamics at play with relationships between men and women. I have found it useful when I attended one of the Service Academies, because I was in an environment where the majority is male. I also found it useful in the Marine Corps, and then when I was transitioning into the civilian workforce and as I received my master’s degree in counseling. I have also used these concepts in my personal relationships throughout the years as well.

While raising my growing family, I chose to become a Mars Venus Coach, because John Gray’s, Ph.D. work in regards to how we cope with stress differently and how our diet and nutrition needs differ resonated with me. I also wanted to use the information so that I could help other people understand these relationship dynamics better so they could pursue healthier relationships with their significant others, as well as in their professional careers as well.  I met my husband when I was seventeen at the U.S. Naval Academy back in 1998, we must be doing something right as we’re happily married raising our family together today!

Lyndsay Katauskas, MEd

Mars Venus Coaching

Corporate Media Relations