Are You a Skilled Social Actor or a Social Chameleon?

We all engage in impression management – trying to put our best foot forward and “fit in” in social situations. Two psychological constructs address how people “perform” in social situations, and there are subtle, but important, differences.

The first construct is called Self-Monitoring, and it is the ability to read social cues and alter one’s behavior in order to try to “fit in” to a specific social situation. Often, the high self-monitor controls his or her behavior in order to impress others or to receive others’ social approval. Low self-monitors, on the other hand, are less concerned with self-presentation and are more likely to express their true attitudes and feelings, regardless of the social circumstances (think about someone who expresses their true political feelings regardless of who they are interacting with, versus the high self-monitor who sizes up the crowd [liberal vs. conservative?] before sharing, or not sharing, political opinions).

The second construct is called Social Control, and is a skill in social acting. People high on social control are also able to control and manage their impressions, but they are not as highly affected by the social situation. Instead, the high social control individual possesses a social self-confidence and poise that allows him or her to be effective in a wide variety of social situations. Instead of the high self-monitor’s tendency to “blend in,” the person high in Social Control tends to stand out positively.

Our research has found that individuals who possess a great deal of Social Control and who are also expressive and outgoing are more likely to be perceived as potential leaders and to lead social groups. High self-monitors are also likely to be chosen as leaders because they represent the “prototype” of a group leader (because they fit in).

One problem with the high self-monitor is that in the desire to fit in with the group and gain their approval, the person may become a sort of “social chameleon,” changing attitudes, opinions, and feelings in an effort to fit in and be accepted. From a leadership perspective, this can mean the leader is highly sensitive and responsive to the social climate (and the leader changes views depending on the crowd, and may appear “wishy-washy”). Socially, the extremely high self-monitor fits in, but we never get a sense of who the social chameleon really is or what he or she believes in and stands for.

On the other hand, the person who is extremely high on social control moves confidently forward and works to bring others along with him or her. The downside of too much social control, however, can be a sort of arrogance born of the supreme self-confidence that the individual possesses. Social control thus needs to be balanced with a sensitivity to others and consideration of their opinions and feelings.

So, where do you fall on these two dimensions?

Here are some sample items from the Self-Monitoring Scale (agreeing suggests high self-monitoring):

  • In different situations and with different people, I often act like very different persons.
  • Even if I am not enjoying myself, I often pretend to be having a good time.
  • When I am uncertain how to act in a social situation, I look to the behavior of others for cues.
  • Here are some sample items from the Social Control scale (again, agreeing suggests high social control):
  • I can fit in with all types of people, young and old, rich and poor.
  • People from different backgrounds seem to feel comfortable around me.
  • I can very easily adjust to being in almost any social situation.

____________________________________________________________________________

Ronald E. Riggio, Ph.D.

References

Riggio, Ronald (1987). The Charisma Quotient. New York: Dodd Mead.

Riggio, Ronald, Riggio, H., Salinas, C., & Cole, E. (2003). The role of social and emotional communication skills in leader emergence and effectiveness. Group Dynamics, 7, 83-103.

Snyder, Mark (1987). Public Appearances/Private Realities: The Psychology of Self-Monitoring. San Francisco: Freeman.

Snyder, Mark & Gangestad, S. (2000). Self-monitoring: Appraisal and reappraisal. Psychological Bulletin, 126(4), 530-555.

Effective Planning Is About What to Leave Out

Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.

But first, the rules

  • No one has a specific role today
  • Let brainstorming be brainstorming – possibilities and ideas
  • Be present
  • Be judgmental tomorrow
  • Remember, you are planning for the entire year

Then, my requirements

  • Food and drink should be awesome
  • Leave lots of time and space for physical movement
  • Make it easy to capture everything

Lots of companies completely neglect the need for planning, and some that do it consistently view it as a way to determine new things they want to address in the year ahead.

To me, the greatest benefit of any planning session is to decide what not to do.

There’s always more to do than you can get done, and what happens all too often is that we give a little attention to a lot of things and effectively water down what should be our priorities.

When we plan the right way, we look long and hard at what makes us money and (hopefully) find ways to focus on doing more of that better, rather than thinking up more of something to divert our attention.

I recently hired my own business coach, and one of the first things we’re focused on is getting me to stop doing things that don’t make sense and start spending more concentrated time on my highest payoff activities.

This idea holds true for entire organizations as well and one of the best ways to get to the heart of what’s holding you back is planning.

The first planning principle you must embrace however, is that the goal of the process is to help you limit what you are going to do and do well. Instead of creating a laundry list of wants and dreams, your charge in the planning process is to create a very small list of objectives and goals grounded in the overriding purpose of the business. Everyone in the organization then must commit to this list. From your small list you can carve out a requisite number of strategies and tactics that support these business objectives.

In fact, your aim is to create a total plan outline that fills no more than one sheet of paper. (No 6pt type allowed.)

Note also that we’re not spending the day to make a business plan or create a marketing plan – plans aren’t the secret, planning is. It’s the continuous process of planning, acting, measuring and planning that moves the organization in the direction of its goals.

Using and teaching a continuous planning process like this is one of the ways you empower your staff to know they are taking right action on the most important things at all times and knowing this brings a confidence that in itself is a commitment generator.

Commitment planning is a management style that frees your people to be creative instead of forcing them to be bound by a process only system driven activity.

Planning is not a one-day event or even year-end activity. Sure, there may be certain time bound planning periods that occur naturally, say at the end of a quarter, but the real way to keep commitment alive is to live it through a creative process that allows everyone to focus on the things that matter most.

Ben McConnell, coauthor of the Church of the Customer Blog and principal of management consulting firm Ant’s Eye View, has written about a planning process he calls OGST (Objectives, Goals, Strategies and Tactics.)

What I love about McConnell’s framework is that he uses each of these planning words in ways so simple as to actually create a useful set of definitions for these ridiculously misused terms.

Go get this visual representation of OGST and I think you’ll see what I mean.

As you can see, a planning process like this can help the kind of simple clarity that is so often missing in the “what should we do next” business management style. We borrow heavily from McConnell’s framework add some of our own magic to help put the focus on results and bust through constraints.

No matter what exact process you use for planning, with a one page plan full of your committed priorities in hand you can analyze any idea in about two seconds and determine if you should pursue it or dismiss it. Focusing on your strengths and finding ways to turn them into even greater assets is how individuals and organizations realize their potential.

John Jantsch

Launch Your Business, Embrace Risk-Taking

By learning what makes veteran entrepreneurs adept risk-takers, aspiring startups can get closer to taking the leap

 

To evaluate the merits of their startup dream and strategize about its future, aspiring entrepreneurs can sweat out business plans and huddle with experts. To prepare for the emotional roller coaster of venturing out on their own, though, there’s little to do in advance. They must launch and learn on the fly. For those struggling to decide when to launch, insight from seasoned risk-takers and researchers who study them could speed the decision-making process.

For Andrew Ullman and Hayward Majors, co-founders of New York’s CollegeSolved.com, an online expert network for college admissions, leaping did not come easily. After hatching their idea in 2008, they kept their day jobs in corporate law and finance, conducting research and seeking industry input in their spare time. By February 2009, they had a well-researched business plan but lacked the confidence to pursue the venture full-time. “Despite having an opportunity in hand and some financial stability, it took the validation of creating a beta version of the website and raising capital from outsiders to get us comfortable with the [lifestyle] change,” says Ullman.

Like countless others before them, Ullman and Majors were adept at identifying risks but hadn’t learned to take them. “When it comes to taking risks, knowledge is a highly overrated motivator. Otherwise, we’d all buy low and sell high, and our kids would eat their vegetables,” says Dr. Frank Murtha, a behavioral psychologist in New York City who works with traders and specializes in financial risk-taking. He suggests that seizing opportunities when they arise and rolling with the punches requires a skill set few have mastered.

Chemicals in the Brain

In 2008 researchers at the University of Cambridge studied the risky decision-making abilities of entrepreneurs and corporate managers with similar IQs and experience levels using a battery of neurocognitive tests. They found (paywall alert) that the entrepreneurs consistently took riskier bets. The results show that risk-taking is both behavioral and physiological. The entrepreneurs not only scored higher on personality tests that measure impulsivity and flexibility, but they also experienced a chemical response in the reward center of the brain that the managers did not.

While we have little control over our natural programming, it is possible to change behavior over time, as most therapists advocate. To offer aspiring entrepreneurs steps to take immediately, I compiled these tips:

Socialize with other entrepreneurs. Entrepreneurship rubs off. A study from Babson suggests that children of entrepreneurs are more likely to start businesses, as are those who know other small business owners. The inverse also holds. Risk aversion can be contagious, as Ullman and Majors experienced. “We always wanted to be entrepreneurs, but we were locked into lucrative jobs that were deemed acceptable by family and friends,” says Majors. Most large cities offer business meet-ups and other networking events where like minds gather.

Set yourself up for small successes. “Our brains are motivated by success to greater success,” says Dr. Richard Peterson, a psychiatrist and PhD of neuroeconomics who has written two books on financial risk-taking. Immediately after experiencing a victory, our neurons process information more effectively, we become sharper and learn faster. Set small goals, no more than three months in length. Even incorporating a hobby that sets you up for small successes can make a difference in your professional life. A personal aside: I’ve just given hubby the license to play World of Warcraft to sharpen his risk-taking prowess.

Have a whiskey sour. Who hasn’t attended a cocktail hour feeling intimidated by a room of unfamiliar faces? A drink can stimulate the impulsive side of your brain’s reward center and give you the courage to strike up a conversation. More isn’t always better when it comes to playing with brain chemistry, of course. For purposes of productive impulsivity, stick to just one.

Or skip the drink and try channeling your inner Richard Branson on your own. We are groomed to seek information when making decisions. Break the habit by practicing by yourself in an environment where your decisions will have few meaningful consequences. Order what instantly comes to mind in a restaurant, for example, then graduate to other arenas.

Have faith. “As much as knowledge is overrated, religion is underrated,” says Murtha. Taking a leap of faith is something every entrepreneur must do at some point or another. Having faith that everything will be O.K., whether it is derived from a spiritual belief or elsewhere, contributes to the willingness to be adaptable.

Choose a partner who possesses skills you don’t. If impulsivity and adaptability aren’t your strong suits, find a partner who already has what you don’t. Of course, don’t bring on a partner unless he or she adds value to the project beyond being able to roll with the punches.

Ullman and Majors quit their day jobs in September 2010 when it became clear investors were willing to commit. They closed the round in December, raising enough from friends and family to sustain the business for about two years, and finally launched CollegeSolved.com in early April. “After more than two years of planning, we thought we’d experience a huge relief post-launch,” says Majors. “But the party is only getting started.”

Monica Mehta
Monica Mehta is managing principal of investment firm Seventh Capital in New York City. She has advised hundreds of small businesses over the past 15 years.

Tips for the Workplace

We expect our first posting caused you to look at the importance of promoting yourself if you are a woman, or the importance of taking the time necessary with your female colleagues to build rapport if you are a man. These tips alone can increase both our and our organization’s effectiveness. Did you apply one of these tips since the last email? Remember, thinking about them does not make them effective. Taking action, implementing them does. We must always remember that the whole premise of the Mars and Venus in the workplace is that we are different and equal – not that one is better than the other – different and equal.

Tip for Women

One of the ways women undermine their own abilities in the workplace is by using tag endings. These are a couple of little words that are often added on to the end of a sentence, like “isn’t it”, “is that ok”, “maybe”, “I think”. These tiny words serve to make you look unsure and change a sentence or what could be a powerful statement into a question. For example, “We should close down our manufacturing division because it is consistently losing money” is a powerful statement. “We should close down our manufacturing division because it is consistently losing money, shouldn’t we?” shows that you don’t really know if it is a good idea or not. With this new awareness, avoid these words that will otherwise reflect some degree of uncertainty.

Tip for Men

Men, when there are women involved in an open discussion, try to remember that it is not their natural tendency to speak over the top of others. If she is not freely contributing, ask for her opinion to draw her into the conversation. She most likely has something very valuable to say and will appreciate you for allowing her to speak. Please don’t speak for her, even if you perceive that it would be easier. Once she is speaking, try not to interrupt her. Practice your active listening skills. As a little aside, the number one complaint from women all over the world regarding relationships, both personal and business, is that they don’t feel heard.

If you found this information helpful, click to learn more about the Gender Intelligence Course. In just 5 live sessions, learn to bridge communication gaps, manage stress dynamics, and create deeper connections. Inspired by Dr. John Gray’s best-seller Men Are from Mars, Women Are from Venus, this course offers lifetime access, science-backed tools, and personal coaching to help you build lasting harmony at home and at work.

The Relationships You Want. Start Here.

Mars Venus Coaching Team

Curing Resentment Flu

As a woman, sometimes it’s easier to blame everyone else for how crummy we’re feeling when we feel overwhelmed, unsupported, exhausted, ignored, or rushed. We catch resentment flu when we feel run down from spending too much of our time and effort on making everyone else happy, instead of first turning to filling our own love needs before we nurture others. Applying your own oxygen mask first during a crisis applies in this scenario. We often need an extra dose of love vitamins during the holiday season to ward off any ill feelings toward our loved ones or mere by-standers. If you’ve caught resentment flu, we’ll teach you how to get better soon with the tips below.

John Gray, Ph.D., author of the Men are from Mars, Women are from Venus relationship book series, playfully uses this term to describe what happens to a woman when the score that she is mentally keeping in her head is uneven—whether it’s 0:1000 or 5:20. Martians generally keep score by assigning points based on the size of the accomplishment. The story goes that on Venus, the score is kept differently than on Mars, because every gift of love is scored equally—1 point. On Venus, little things are important as they make a big difference. For women, noticing the little things, means that you care and are paying attention. If Martians redirect their energy and attention, then they can be more successful in supporting their Venusian partners and friends. When Martians are talking to Venusians the quickest way to score points is to NOT try to fix her, change her, or make the conversation about you. If the score is uneven, there may be resentment flu in the air.

This tool doesn’t need to be used solely within a love relationship between the opposite sexes. It can also be used with friends, family, or same sex partners if the intent is on finding creative ways to show your appreciation and kindness towards one another. The other person does not need to know the score, or that you are even using this tool. The intent is a quick check-in with the only person you can control in this situation: you. Ask yourself how you can optimistically reframe how you are showing gratitude in the relationship.

If you like having fun in your relationships, then here are a few entertaining ways that men and women can pump healthy doses of love into their relationships throughout winter flu season.

How You Can Score BIG Points with Men:

You can score points with men by doing things, but most men will give you BIG points for when you respond with appreciation for their efforts to help. Showing appreciation is high on most men’s love needs. Praising what they are doing well, will usually net you more of the same behavior, because you are positively reinforcing what you like, instead of nagging or putting him down for what you don’t like. The quickest way to start feeling better is to catch a man doing the things you like. Show appreciation by verbalizing what he is doing that helps you. The more you thank a man, the more he will want to do things for you.  This has worked for me with every man or boy I’ve shown appreciation to whether they are related to me or not.

Another way to score big points with a man is to overlook his mistakes. If he gets lost driving, for example, graciously forgive him. Refrain from giving him a hard time, or pointing a finger at his error. You will score big with him. Remember men give 50 and 100 points at a time.

How You Can Score LOTS of Points with Women:

  • Give lots of hugs throughout the day.
  • Any time you do something without being asked, you score a bonus point.
  • Any gentle, non-sexual touching scores you a point.
  • Notice out loud when she looks cold, and then ask if you can turn the heat up…score 1 point for each thing.
  • (Offering to build an open fire may score more points than just flipping the heat switch to on.)
  • Three times a week spend the first twenty minutes giving her your undivided attention. The longer she shares, the more points you get.
  • Plan a relaxing or romantic getaway.
  • Tell her in advance about the getaway=more time for her to share with friends=more points.
  • Leave little notes lying around, post on the mirror, leave in her purse, put on the fridge, on her dashboard, on her computer. Every note scores a point.
  • Do easy things on her to-do list, eg pick up the kids, drop something off, call somewhere for her. Again, each thing nets a point.

Women spend much of their time planning, thinking, and nurturing their relationships, because this is how they show their love, and it’s what’s important to them. When men reciprocate these small acts of love, then women feel cared for, treasured, and loved.

The point scoring analogy is only to be used with humor and good will. Check-in with your emotions. Regardless if you’re male or female, young or old, we are all individuals and we all attach different meanings to acts of love. We all get off-balance during times of heightened activity or stress. Scoring points is a fun tool to assess the health of our relationships, and place attention back on what matters most: connecting and having a good time together.

Lyndsay Katauskas, MEd
Mars Venus Coaching
Corporate Media Relations

Shiny Happy People At Work

It’s been quite some time since I actually worked in an office, but I still remember it like it was yesterday. The room layout, the fluorescent lights, my cubicle partners, the weekly birthday celebrations complete with sheet cakes and balloons. Although I have been an entrepreneur for over 10 years, I have fond memories of my work experience, and I wouldn’t change a moment of it. Don’t get me wrong, it wasn’t always rosy; in fact, I was fired from my first real job.

Boy, was that a painful experience! Fresh out of college and working for Capitol Records as an assistant in the International Marketing Department, I was going to weekly concerts, meeting recording artists, and having the time of my life. That was the fun part. The work part was a little more difficult. My assistant skills were slim at best, and I had a female boss who was less than friendly. Everything I did was wrong, and she was always correcting me. The straw that finally broke the camel’s back was when I went over my boss’s head to her superior to ask special permission for something that she said no to. Needless to say, it did not end well. I did, however, learn a valuable lesson that has stuck with me to this day, and that is to be deferential to your superiors, especially your immediate boss!

Why am I telling you this story? Because even though I got fired in the end, I realized that I truly enjoyed working! I liked dressing for work, I appreciated interacting with my co-workers, I relished meeting the clients, and I appreciated the sense of accomplishment I felt at the end of the day. Sound familiar? For many people, this is not the tune they sing. There is more of a solemn tune of drudgery filled with sayings that start with “Ugh, do I have to go to work today?” or “Is tomorrow really Monday? I think I’ll call in sick.”

Since we spend so many of our waking hours at the office, it behooves us to invest a little more effort into putting on a shiny, happy face for work. It can be your greatest asset! A good attitude is integral to any office environment, whether it consists of 2 workers or 200. Turning a negative attitude into a positive one can help you make the most of your workday. Here are a few workplace etiquette tips we hope will help keep things peaceful and positive in your work environment.

Wrap Up Your Troubles

Pack up your troubles in a nice box, wrap them with a bow, and set the imaginary package on a shelf in your home. Everyone has a certain amount of stress that they can’t seem to shake. The daily pressures of living in today’s world can bring about a whole host of physical and mental problems that can cause loss of concentration, scattered thoughts, and general lack of focus at work. The act of putting our troubles away before we leave the house frees us of that heavy weight and allows for a much more positive atmosphere at work.

Make A Conscious Effort

The word “work” may conjure up images that are less than desirable, but they don’t have to be debilitating. If we take on the mindset of putting 100% effort into our performance at work, the day will automatically go more smoothly. Get in the habit of displaying impeccable work habits, arriving on time, working to your full potential and staying focused and you will be surprised at the great things you can achieve.

Give Co-workers Their Space

There’s been a great deal of talk about cubicle etiquette and allowing our colleagues their space even if they are not surrounded by four walls. This is an important point that many do not take into consideration and can raise the tension level at work. So be considerate of your co-worker and (a) don’t enter another person’s cubicle unless you are invited, (b) refrain from interrupting a person who is on the phone, (c) be mindful of conducting loud conversations, and (d) avoid applying strong perfumes and eating pungent foods. Bear in mind that your cubicle is a direct reflection of you. Keep it neat and orderly and be respectful of others.

Be A Team Player

As the saying goes, there is no “I” in team. When you arrive at work, it is much easier to be cooperative, kind and patient towards others than it is to remain solitary. Support your colleagues by asking their input and valuing their remarks. Be a problem solver by offering to assist wherever help is needed. Refrain from gossip or slander and keep private matters confidential. Act as a source of encouragement to everyone and pay deference to your superiors. These characteristics will not only classify you as a dependable worker, but they may also result in greater opportunities for advancement.

Guarantee Job Security

A bad attitude can lead to permanent repercussions. In today’s highly competitive marketplace, one cannot afford to be branded as difficult or sensitive. If there is a particular struggle at work, nip it in the bud by giving others the benefit of the doubt or letting things roll off your shoulders once in a while. Taking steps to improve your disposition will lead to a much more positive outcome and make you a valuable asset rather than a disposable liability.

Now, we know it is virtually impossible to be the happy, peppy face of positivity all the time. At one point or other, you are bound to hit a wall at work. When this happens, acknowledge it, take a few deep breaths and remember you have the power within you to turn it around. If all else fails, put on a smile and fake it till you make it. Eventually, you will lighten up and all will be well again.

Lisa Gache
Beverly Hills Manners CEO
Lisa Gaché, is one of the foremost etiquette, manners and life skills experts. Her educational and entertainment company, founded in 2006, is recognized for its new school approach. Lisa has appeared in the media and contributed to various outlets, including CNNNPR“The Today Show,” KTLA-TVRadio Disney, Woman’s DayUSA TodayThe Los Angeles TimesThe New York Post and The New York Daily News. Her contributions to blogs and websites range from the Los Angeles Times, AOL, The Huffington Post and Weddzilla. Gaché has also been a guest expert on number of reality shows including VH1’s “Charm School” and Discovery Channel’s “Living with Ed.”

Feeling Overwhelmed?

Are you burned out from doing too many things all of the time? Here are four things you can do daily to proactively feel energized and stress-free. There is one question you need to ask and remind yourself of daily to help you reprioritize what’s important to you.

What is your strategic objective? The second thing you must do to feel and be on top of things is to prioritize what must be done and finished each day. And the third thing: work your to-do list. If you’re thinking, “yeah, but I already do this” or “right—that’s not gonna work.” The one thing you may have forgotten to include on your to-do list is: PLAY! And play is non-negotiable; it’s even more important than your dentist appointment or paying your bills.

Let me explain.

Tip #1: What is Your Strategic Objective?

Another way to ask this is “What is your purpose in life?” Or another way is to look at the patterns in your life of lessons learned…and ask yourself what themes consistently run through your life? For some people, it may be to help others, or to grow well-adjusted kids within an intact family, or to pursue their talents in a job that pays well and lets them find balance.

If you can identify what motivates you to accomplish things that make you feel complete and successful in life, you can then cross off anything on your calendar that is a TIME WASTER. If you’re doing something that doesn’t fit with your vision for yourself, then don’t do it. If you have to do it, then figure out a way to relate it to your strategic objective. Otherwise, you will wind up grumpy and dissatisfied, or like you’re always doing for other people. If you don’t know what your vision, strategic objective, or life purpose is—explore. Find it. And then make sure 80% of your day is taken up with doing activities that relate to this purpose.

Tip #2: Create a Weekly To-Do List AND a Daily Plan of the Day

Items needed: Calendar/Planner, Weekly To-Do List, Daily To-Do List, Pen, 20 minutes 1x/week, Partner and/or Kids (if you’re in a relationship and/or raising a family).

On your calendar, put down any appointments or things you have scheduled involving other people/work/exercise/meal preparation/bill paying/kids.

Then look at the next seven days. On your Weekly To-Do List write out all of your to-do’s that relate to your strategic objective first. Then write out the activities from you calendar.

Looking at this list highlight or circle those that are urgent—meaning they must be completed this week. Underline or highlight in a different color those things that are important.

If there are things that are neither urgent or important, then send regrets or reschedule to a more open week.

Tip #3: Create a Daily To-Do List, 7 days a week

Items needed: Weekly To-Do List, Daily To-Do List, Pen, Highlighter(s), 15 minutes each day.

Block out 2-4 hours each day for YOU. This can be done in increments of 5 minutes or in 2 hour blocks. This time you are blocking out is for you to do stress-reducing activities aside from working out. These stress-reducing activities are for you to spend time EVERY day slowing down the pace, and doing activities that rejuvenate and refocus you. They are non-negotiable. And it doesn’t work if you save up for rainy days. Your body needs this TIME to slow down and replenish it’s stress-reducing hormones.

Each evening before you go to bed make a daily plan for the following day of what HAS to get done (i.e. your URGENT items). If you didn’t finish something from the day before, it goes to the top of your list for the following day.

In the morning re-visit the list you made from last night.

If you’re working with a coach, then your strategic objective would also incorporate visualizing the KPIs you’ve set for yourself and your identified goals.

Tip #4: Play

Take your lunch breaks, drop what you’re doing when you begin to feel overwhelmed or stressed out and do an oxytocin-producing activity if you’re a woman, or a testosterone-producing activity if you’re a man to flush the stress-producing hormone, cortisol, out of your system.

Seize the day!

Lyndsay Katauskas, MEd
Mars Venus Coaching
Corporate Media Relations

The Entrepreneurship Gender Gap Isn’t Shrinking

Women still start fewer businesses than men and are less likely to achieve business success, according to a comprehensive new international survey

Drawing on interviews with more than 175,000 adults and multiple sources of data, the Global Entrepreneurship Monitor 2010 Women’s Report, released earlier this week, is the most comprehensive study to date of women’s business activity, says Donna J. Kelley, associate professor of entrepreneurship at Babson College and lead author of the report. Evaluating 59 economies, it found that more than 104 million women ages 18 to 64 were actively engaged in starting and running new business ventures, and 83 million women were running businesses that were more than three years old.

Despite the impressive numbers, the report reveals a persistent gender gap. Kelley spoke this week to Smart Answers columnist Karen E. Klein about the findings and the policy implications of the report. Edited excerpts of their conversation follow.

Karen E. Klein: This GEM survey is the first to look specifically at women entrepreneurs since 2002. What’s changed?

Donna J. Kelley: We continue to see consistently that fewer women become entrepreneurs than men. In some economies, you have ups and downs in entrepreneurship, and women follow those trends. But in general, fewer women participate in most of the world’s economies.

In our 2010 data, only one country had more women than men involved in entrepreneurship, and that was Ghana. What we see there and in many developing countries is that women participate out of necessity because they need to create income for their families, and they have few other job possibilities.

Which countries had the highest participation rates for women entrepreneurs?

The Latin American economies and the sub-Saharan African region had more relative participation from women compared to men, and there are higher entrepreneurship rates overall in those countries as well. In the Middle East, Eastern Europe, and Northern Africa, we see both lower entrepreneurship rates overall and less participation by women.

What about Asia?

That’s interesting. Korea has the lowest participation rate for women relative to men, even though the country as a whole has pretty good entrepreneurship rates. Japan also has low participation rates for women and low entrepreneurship rates overall. China has both high rates of entrepreneurship overall and pretty good participation rates for women, with 16 percent of the male population engaged in entrepreneurship and 12 percent of women.

What kinds of factors determine how many women participate in business ownership?

There are a lot of factors, including the availability of employment options for women and the availability of child care. It’s hard to identify specific reasons in specific countries, but culture is really important. Talking with some of my Korean colleagues, they say there are definite role expectations for women and fewer day-care options. In China, women typically have their parents take care of the children so they are empowered to go out and work.

Which countries had the greatest level of equality between men and women?

Australia has equal numbers of women and men participating in entrepreneurship, but more than twice as many men running established businesses as women. In the U.S., 8 percent of the male population and 7 percent of the female population is engaged in entrepreneurship. But again, there are more male established business owners than female business owners.

Interestingly, in Norway we saw a reverse trend. There are three times as many males as female entrepreneurs, but only 1.5 times as many males as female established business owners.

What attitudes hold women back from starting businesses?

For one, we found that women are just as likely as men to see entrepreneurship as attractive, but they are less likely to see opportunities for starting businesses. In fact, since 2002, the perceptions about entrepreneurial opportunities declined among women in developed economies.

One thing that is critical is women’s belief in their own capabilities is far lower than men’s. Less than half–47.7 percent–of women believe they are capable of starting a business, while well over half–62.1 percent–of men believe they are capable. That lack of confidence persists through all economies and cultures we studied.

Fear of failure is another stumbling block that’s more common among women than men.

Yes. Women are more likely dissuaded from entrepreneurship due to fear of failure and they tend to have smaller and less diverse support networks. They are more likely to rely on family members for support and they are less likely to know an entrepreneur. Men have larger business networks, know more entrepreneurs, and they are more likely to rely on business colleagues for help and support than on family members.

What conclusions do those results lead you to?

We think that mentoring and entrepreneurial role models can boost women’s confidence. Also, women are just as well-educated and as likely to create innovative products as men, but they have half the growth expectations for their businesses as men. So, for those female-owned businesses that do have high-growth potential, we need to get them the resources, support, training, and mentoring they need to move to that next level.

Your report reviews some government, nonprofit, and private-sector programs aimed at trying to enhance women’s entrepreneurship. What did you find?

In Ireland, we covered one initiative that is focused on growth entrepreneurs. They get a female mentor to run roundtable forums focusing on growth, where women business owners can share what they’ve learned and do group problem solving. The lead entrepreneur acts as a role model and a mentor, and it has been really successful at helping women with limited resources tap into their own creativity. More than 150 women entrepreneurs have benefited.

Karen E. Klein
Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues.

How to Have an Awesome Work Career

I was reflecting on my work career (past, present, and future) this morning and came to the realization that my job is “awesome.”  OK, that word is overused, but I have young adult and pre-teen daughters, so I think I understand the different meanings it has, but I’m talking about the old definition of “awesome.” In other words, I enjoy almost every part of what I do for a living, and there is research in work psychology that explains why that is the case. So, here are the elements that make up an “awesome work career,” and some tips on how to get more of those elements in your own work life.

Meaning. An awesome job has meaning. There is a purpose to your work, and you have to find that higher purpose. There is a scene in the movie Cedar Rapids, where Ed Helms’ nerdy character makes insurance sales sound like an uplifting career (“we are the heroes on the disaster scene, working to rebuild lives…”). Even mundane jobs, like customer service can be viewed as having meaning (e.g., helping clients, giving customers a great experience). If you can’t find the meaning in your current job after looking hard, it may be time to look hard for a new career.

Accomplishment. Choose a career where you can accomplish things, take pride in those accomplishments, and celebrate them. I take pride when I publish a paper, give a great lecture, or finish a blog post. The pride comes from readers and students who comment favorably on my accomplishments, and I’ve been known to celebrate with a glass of wine.

My friend Carlos makes car-racing accessories. He takes pride in the fact that he can build better quality accessories, and do them quicker, than anyone else at his company. I tell our college students to accomplish something at their summer internships – a project, a report, or helping run a successful event. If their internship doesn’t require it, I suggest they talk to their supervisor about taking on some extra, challenging project, perhaps one that the supervisor hasn’t had time to complete. It makes for a better internship experience to accomplish something that makes a distinct contribution, and the same goes for every job.

Positive Relationships. Nothing can make a career more awesome than working with terrific people, and building strong and rewarding relationships with them. I’m fortunate to have amazing, talented, and (yes) awesome students. I get to meet and network with wonderful clients in my consulting work, and I have some of the best research collaborators anyone could hope for. And, I try to steer clear of the bad relationships – those that can make your job an ordeal, and make you question yourself and your career choice.

Research clearly shows that relationships at work can be the greatest source of pleasure or the most tormenting source of pain and stress. Cultivate positive relationships and work hard to avoid the bad relationships (previous posts offer help in dealing with bullies and bad colleagues and bosses).

Balance. Very few people can have awesome careers if their lives revolve entirely around their jobs. An awesome career is one that allows time for family, friends, and the ability to pursue non-work-related interests. I often talk to people who are unhappy because their jobs consume all of their time and energy. Some of them change to careers that allow greater balance and flexibility, and although there are tradeoffs (e.g., less money, prestige, or a slower ride up the ladder). I rarely hear any regrets from them.

Does good fortune play a part in someone having an awesome career? To some extent. But it is more likely that people have to plan, make tough strategic career decisions, and work hard to make their career awesome.

How To Follow Your Passion When You’re Just Trying To Pay The Bills

ignite passionDuring tough economic times, many people think they need to sacrifice passion and focus solely on earning money. From a spiritual perspective, this is the exact opposite approach to generating real abundance. Yes, paying your bills takes practical action. But it also requires an internal belief system powered by inspiration and passion. Without an emphasis on passion, it’s likely that no matter how many actions you take, you’ll still wind up feeling stuck.

Neglecting passion blocks creative flow. When you’re passionate, you’re energized. Likewise, when you lack passion, your energy is low and unproductive. Energy is everything when it comes to earning. Quantum physics teaches us that our bodies are made up of subatomic particles that are energy. Your thoughts, attention, and focus affect your energy and, therefore, everything around you—including your bank account. So when you’re thinking only about the mundane to-do lists and practical action steps, you’re lowering your energy and, in effect, lowering your earning power.

Your life becomes what you think about most. When you focus on following your passion and letting inspiration flow, your energy is raised, and your earning capacity is strong. But when you’re uninspired and bogged down by low-level thoughts, your attracting power is weakened.

Now that you have a better understanding of the earning value of passionate, positive energy, it’s time to take it more seriously. Read on for three simple, effective ways you can bring more passion into your life—even if you’re crazy-busy.

Who said your job had to be your only source of passion?

Our culture places such a huge emphasis on our careers that we lose track of our passion projects. But who said your job had to be your only source of passion? A dear friend of mine is a powerful example of balancing passion and career. He works in corporate America, but moonlights as a guitar player. Though he spends his weekdays at a desk, he spends his weekends indulging his passion projects such as gigging with his band, writing, drawing, and learning about art. Though he dedicates a lot of his time to his career, there is no lack of passion in his life.

The passion of being of service

When we’re of service to the world, we feel inspired and passionate about the work that we do. Perhaps the work you’re doing is service-related—getting clear about the ways in which it serves the world may make you more passionate about it. If that’s not the case with your job, maybe you volunteer for a local charity once a month, or find a way to participate in your community, or promote bigger causes. Awaken a service mentality. When you serve the world, you serve your soul.

Shift your perception about the way you make money

If you’re hung up about the fact that your primary source of revenue doesn’t come from your true passion, shift your perspective. Be grateful for the work that you have and focus on the good stuff. Find even the smallest part of your work that ignites your passion. Maybe you love interacting with clients, or the neighborhood where you work. Maybe you’re learning something new by being on that job. Focus on what you do have and you’ll create more of what you want.

Take these action steps seriously. We all have work to do to support our economy, and if we’re void of passion we won’t have the energy and inspiration to serve. The more passion we ignite in our lives, the higher our earning capacity will be and the more we’ll impact financial growth in our country. When we all raise our thoughts we’ll raise our bank accounts—and greatly serve the world.


Gabrielle Bernstein

Featured in the New York Times Sunday Styles section as “a new role model,” motivational speaker, life coach, and author Gabrielle Bernstein is making her mark. Expanding the lexicon for the next generation of spiritual seekers, Gabrielle is the #1 bestselling author of the book, Add More ~ing to Your Life, A hip Guide to Happiness. In September 2011 Gabrielle launched her second book, Spirit Junkie, A Radical Road to Self-Love and Miracles. In 2008 she launched her social networking site HerFuture.com for young women to find mentors.